Spread Happiness With Us!

Spread happiness
with us!

Inspired by the Australia dessert scene and topped with local touches, Ludwig Softserve started from a humble beginning to a top-rated dessert cafe in Penang. We want to share this idea and passion of making dessert a trend and culture widely. Here comes our grand plan! Collaborate with us today. We’re ready to guide you on this journey beyond a franchising partnership but a fulfilling and exciting commitment.

Becoming Part Of Our Team

We’re not a regular dessert cafe. Our quality translates through every detail from friendly service crew and interior design to new flavours and fresh imported ingredients. We will provide our franchisee with all the support to upkeep this standard. We take all aspects of a new franchise commencement into consideration as well as consistent marketing and brand management.

Our Mission

To us, Ludwig Softserve is more than our iconic softserve ice cream. It is our mission to create a dessert culture where it is a norm to indulge in a sweet pleasure every day. On our journey to expansion, we believe that this dessert culture must be long-lasting. So, we have built a strong and stable brand to be carried on by our franchisee in the future.


You will share the reputation of our highly rated dessert cafe loved by patrons of all ages and community. We provide thorough guidance from start to end. From selecting a location to physical store design to marketing plans, it’s a streamlined process. You will also receive training and periodic support from us. Our R&D team creates all the flavours that fit the local palate. We will also guide you to serving our patrons better whenever we roll out new flavours or equipment.

While we have a fixed-rate for franchising fee, the start-up investment also depends on location, size, leasing fees and all site-related costs. Get in touch with us to know more about the nitty-gritty of pricing!

As a rule of thumb, every store earns differently. As you can observe from some of the best practices in operating a successful cafe, this includes adhering to our excellent operational standards and effective business management roadmap.

While experience in the food industry helps a lot, your passion, grit and ambition are essential to take on this collaborative challenge efficiently. Other than stable financial status, we are looking for franchise partners who share the same values.

You can submit your details in the form below, and our representative will get in touch with you soon. You will have to fill up a detailed franchising form next to let us know more about you and your ambition for expanding this dessert culture. If everything clicks, we will set up a meeting, and you can ask more about this opportunity. Contact us now!

Interested to collaborate?

Are you one of the dessert visionaries?
Tell us more about your idea and let’s talk virtually over desserts!